Atif Saad | “The Explorer” Beer
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“The Explorer” Beer

FIRST PLACE – CENTRAL CITY BREWING CONTEST

Inspired by the rich heritage of Simon Fraser the iconic explorer, The Explorer Series from Fraser Brewing consists of two easy-drinking, gateway beers that will guide the adventurous individual from mainstream into craft beer, with the premium quality and flavour to still appeal to craft enthusiasts. The Explorer was prized first place for it branding and execution plan to hit the University market. Although it was planned to launch with Central City Brewing, SFU relations were not met on the launching of the brew.

 

Category

Idea Execution